The Schedule

Enjoy breakfast from 7am at the Main Barn.

Morning Movement

You have the option to join a gym class including House Ride or Pilates, a coach led 5km Run/Walk, you can visit the swimming pool, gym, or simply relax.

Opening Remarks

Adam Kelly | President, IMG

Freakonomics

Stephen Dubner | Author, Journalist, Podcast and Radio Host

The changing economics of football

Football has changed. Clubs continue to form part of the cultural and sentimental heritage of cities, while national football teams remain a patriotic symbol. However, recent decades have been dominated by the increasing importance of the sport’s financial and media dimensions. The influence of geographies is replacing that of top commercial brands, and the impact of the Middle East cannot be underestimated as the region looks to develop commercial networks in the West in preparation for a modern, post-gas economy.

Join us as we discuss the changing dynamics of the football economy and the impact of the SPL, MLS and global fandom on the beautiful game.

Barney Francis | EVP, Global Production, IMG
Mehrdad Ghodoussi | Partner, PCP Capital Partners
Alice Mascia | CEO, DACH, DAZN
Richard Masters | CEO, Premier League
Frank Lampard OBE | English Professional Football Manager and Former Player

Refreshment Break

Is live sport streaming’s golden ticket?

The past decade has seen a golden age for streaming. As the media landscape continues to evolve post-pandemic, broadcasters and streamers are facing greater competition and witnessing more subscriber churn. As a result, live sports are being used as a differentiator to help attract and retain subscribers. Providers also want to use live sporting events to entice advertisers, who see their sizeable audiences as a smart investment. Sports organisations, on their end, want to monetise their rights further, expand access to products, and pursue younger consumers. Join us as we discuss how to win the fight for eyeballs and ensure that sport retains its unique appeal as a content form.

Karthi Gnanasegaram | TV and Radio Presenter
Marie Donoghue | Vice President of Global Sports Video, Amazon
Shay Segev | CEO, DAZN
Sanjog Gupta | Head of Sports, Star & Disney India

How trends and upended truths are impacting innovation and our behaviour

Faith Popcorn | Futurist and Writer

Lunch

The new era of all-access media companies

The sports media landscape is in a period of transformation as athletes take more control over their public profile. In the web2 era, athletes used social media to go direct to their fans, independently of their clubs, leagues, and federations. Buoyed by that success, some athletes are now investing in, or even creating their own platforms. Others are using their channels on various platforms to go beyond sports – as activists on social issues.

Join us as we discuss the shift in how athletes use digital media, and how brands and rightsholders should adapt their content strategies to stay ahead in this new era of sports consumption.

Lewis Wiltshire | CEO, Seven League
Rio Ferdinand OBE | Former Professional Footballer
Dominic Burns | Strategic Content Partnership Initiatives, Sport, TikTok
Daniel Kirschner | President & CEO, Greenfly

Welcome to #Merky FC – Changing the Game

Aku Agyemfra | #Merky
Steve Marks | adidas
Jeanette Kwakye | Sports Broadcaster
Benie Tshola | #MFC Y1 (GOAL)
Anthony Idahosa | #MFC Y1 (SKY)

Refreshment Break

Tennis with Tim Henman & Dan Bloxham

Join us for a truly unique experience as we invite you to step on court with former British No 1 Tim Henman and All England Tennis Club Head Coach and Master of Ceremonies Dan Bloxham for a lively and entertaining tennis masterclass.

Golf with TrackMan

Enhance and analyse your golf swing in a unique session with Hugh Marr and TrackMan. Inside the Glasshouse you will have access to your very own 18-hole golf course, giving you the opportunity to improve your performance and unleash your potential.

Chess.com

Join Sebastian Kuhnert from Chess.com and discover how chess has pivoted in the digital era, becoming a force to be reckoned with in online streaming, social media, gaming and content creation. You will also have the chance to develop your chess strategy and tactics.

Eat Like A Genius

Join NY Times best-selling science journalist and podcaster Max Lugavere as he presents a roundtable discussion on how to strengthen your body, sharpen your mind and optimise your mental health using the power of food.

Greenfly X PLP

Join an interactive workshop led by Greenfly CEO Daniel Kirschner and PLP Director of Digital & Creative Mike Norrish, diving into what makes short-form content captivating to audiences and how to source, organise and deliver that content to the world.

We welcome all guest to Pen Yen for a few drinks followed by dinner.

Special guests

Enjoy breakfast from 7am at the Main Barn.

Morning Movement

You have the option to join a gym class including House Ride or Pilates, a coach led 5km Run/Walk, you can visit the swimming pool, gym, or simply relax.

The Playmakers

Mark Shapiro | President, Endeavor
Jimmy Pitaro | President, ESPN
Mark Lazarus | Chairman, NBCUniversal

Generation Z – are they keeping your board up at night?

Karthi Gnanasegaram | TV and Radio Presenter
Nick Khan | CEO, WWE
Brett Gosper | Head of Europe & UK, NFL
Steve Phelps | President, NASCAR

The Algebra of Happiness

Scott Galloway | Clinical Professor of Marketing, Public Speaker, Author, Podcast Host, and Entrepreneur

Closing Remarks

Adam Kelly | President, IMG

Farewell BBQ